Mobile, web callback solutions would improve sales

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It’s not uncommon for online shoppers to encounter problems making web- or app-based purchases, and when there’s no easy way to connect with Customer Service, shoppers end up frustrated and more likely to abandon the purchase and complain about your brand. Instead, a new study from VHT reveals that shoppers would welcome an easy-to-access, web and mobile callback solution enough that it would change the way they look at the brand — and how often they shop that brand:

  • 94.3% of shoppers would shop more often on websites or apps with embedded callback features
  • Nearly 45% would consider paying more if a website or app had this feature
  • Over 76% would choose a brand over a competitor because of this Customer Service solution

Conducted by The Adcom Group, the full report is available now. Download the report now!


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